Guardian 
 

The largest Pharmacy chain of North India now gives you a chance to build and promote your brand through its outlets.

What you are going to get through In-store promotions?
In-store promotions help you gain visibility at Point of Purchase,  just the time when the consumer is making up his/her mind on what to buy.

  • 360 degrees advertisement solution for your brand.
  • Advertise through the most effective medium and reach a captive audience.
  • Ensure minimum media wastage and maximum brand visibility.

Research studies say--
  • Consumers view brands, advertised on the in-store media networks, 40% more positively. (Source: Nielsen Media)
  • Consumers are 34% more predisposed to buy products advertised on the in-store media network. (Source: India retail report 2005)
  • In-store advertising has 57% Brand Recall as compared to 24% for TV Ads. (Source: Nielsen Media)
  • Consumers view in-store media advertising for an average of 7 minutes per visit.
  • Variety of Branding options for the clients and a controlled environment for in-store promotions.



Why Guardian?
 
Guardian currently has 110 stores geographically spread across the country.

  • We are North India’s largest pharmacy chain of India.
  • We have a captive audience of around 3 million who walk in to our stores.

Branding options that we have

  • Hoarding
  • Gondola-End visibility
  • Back-lit boards.
  • Drop down scroll boards
  • Trolley / Basket branding
  • Carry Bag branding

 

  • Pull downs and banners
  • Display panels on the wall
  • Product Displays
  • Bill Roll branding
  • Kiosks
  • Promo tables
  • Carry bag insertions
Benefits:
  • Reach consumers on a national platform
  • Eliminate media wastage
  • Launch new products
  • Geographically target broadcast messages
  • Run tactical brand promotions
  • Boost the effectiveness and impact of broadcast advertising
  • Increase the power of traditional in-store promotions

Enjoy enhanced and positive brand recall.
For any query contact – 01244061234 or mail us at kanchan.garg@guardianlifecare.com

 
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