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 The largest Pharmacy chain of North India now gives you a chance to build and promote your brand through its outlets.
What you are going to get through In-store promotions?
In-store promotions help you gain visibility at Point of Purchase, just the time when the consumer is making up his/her mind on what to buy.
- 360 degrees advertisement solution for your brand.
- Advertise through the most effective medium and reach a captive audience.
- Ensure minimum media wastage and maximum brand visibility.
Research studies say--
- Consumers view brands, advertised on the in-store media networks, 40% more positively. (Source: Nielsen Media)
- Consumers are 34% more predisposed to buy products advertised on the in-store media network. (Source: India retail report 2005)
- In-store advertising has 57% Brand Recall as compared to 24% for TV Ads. (Source: Nielsen Media)
- Consumers view in-store media advertising for an average of 7 minutes per visit.
- Variety of Branding options for the clients and a controlled environment for in-store promotions.
Why Guardian?
Guardian currently has 110 stores geographically spread across the country.
- We are North India’s largest pharmacy chain of India.
- We have a captive audience of around 3 million who walk in to our stores.
Branding options that we have
- Hoarding
- Gondola-End visibility
- Back-lit boards.
- Drop down scroll boards
- Trolley / Basket branding
- Carry Bag branding
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- Pull downs and banners
- Display panels on the wall
- Product Displays
- Bill Roll branding
- Kiosks
- Promo tables
- Carry bag insertions
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Benefits:
- Reach consumers on a national platform
- Eliminate media wastage
- Launch new products
- Geographically target broadcast messages
- Run tactical brand promotions
- Boost the effectiveness and impact of broadcast advertising
- Increase the power of traditional in-store promotions
Enjoy enhanced and positive brand recall.
For any query contact – 01244061234 or mail us at kanchan.garg@guardianlifecare.com
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